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7 Key Considerations When Relocating To Your New Office

7 Key Considerations When Relocating To Your New Office

When some business owners read the words “considerations” and “relocation” they believe it relates to the logistics of the move, so, that means considering what removalists to use and what packing materials they will need. As vitally important as those two are for successful office relocation, the considerations we are referring to have more significant and long term effects upon the business in question.

Although messing up the relocation by not using professional Removalists Melbourne or failing to plan property has a negative effect, it will likely be only temporary. However, if the relocation as a whole has not had proper thought and a full assessment of its impact on the business’s long term prospects, then the negative results can be catastrophic and risk that business’s future. Here are seven of those considerations that can prove to be hugely important.

Are The Reasons For Relocating The Right Ones?

One of the core considerations for relocating a business has to be the reasons for doing so. Moving for “a change of scenery” is hardly a valid reason for the uprooting of all your staff, and the upheaval that is associated with an office move. Relocating must be done for sound business reasons that result ultimately in either reducing costs or increasing revenue, and if everything is in alignment, both.

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How To Strategically Position Yourself As The Top Local Landscaping Expert

When discussing how landscapers can enhance their brand and make their local target audience more aware that they exist, one of the goals we suggest a landscaping business should aim for is to make itself the first that local people think of. Wherever you live, you will know lawyers, car mechanics, restaurants, or wedding planners that always get mentioned, which applies to landscapers, too.

That should be something you aim for so that whenever landscaping is discussed amongst your community, your business is mentioned first. However, you may take that a stage further, which is to position yourself as the local go-to landscaping expert.

Imagine not only the kudos but also the many business advantages if you are regarded by those who live locally as the person who is to landscaping what Cesar Milan is to dog behaviour and Warren Buffet is to investing. Granted, you might not achieve the worldwide audience of those two gentlemen (for now!), but think of the benefits to your landscaping business if you are considered of as the local landscaping guru.

All sounds great, but no doubt you are wondering how you could rise to become known as a local landscaping expert. Well, wonder no more, as here are some ways from the landscaping experts at Martin Cuthbert to help you achieve this.

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How Landscaping Businesses Can Benefit From Using Cloud Storage

How Landscaping Businesses Can Benefit From Using Cloud Storage

One of the positives that landscapers have, and can benefit from when running their business, is that modern technology makes that task easier, or at least it should. Nowhere is that more obvious than online, with the internet transforming the way everyone does business, whether that be a global brand, or a local business, such as a landscaping business.

The internet has also produced numerous services, software, and apps that make running a business more efficient, and thus more profitable. One such service, which landscapers should be using is cloud storage. By cloud, we are not talking about the fluffy, white things you see in the sky, but instead, the definition of “cloud” in this context is a remote server that you can access anywhere via an internet connection.

Cloud storage offers a landscaping Perth business a multitude of benefits that can ultimately lead to being able to offer clients a better level of service, which we are sure every landscaper would want to do. So, read on, and you will discover why cloud storage is a must for landscapers.

What Is Cloud Storage?

For anyone unfamiliar with cloud storage here is a simple explanation of what it is. Think of all the files you have stored on your computer, laptop, or smartphone. If they are the only places they are stored, it follows that you can only access those files if you are physically using that device whilst physically in the same room.

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7 Essential Services That Professional Web Design Agencies Should Offer You

9 elements for small business marketing plan

When you are looking for a new website to be created or an existing website to be redesigned if you want it done professionally, then the obvious option is to employ a web design agency. With their experience and the number of professional experts they have working for them, plus the resources that will be at their disposal, your finished website should be of premium quality.

What often confuses business owners when looking for a web design agency is the array of different services that each of them offers. These may be provided as part of the design package or as additional services which complement web design. To try to allay some of the confusion we are going to highlight seven core services that we believe a professional web design should offer.

Some of these seven might not all be essential for every business’s needs, but for the vast majority, they can be assured that a web design agency offering all of these services will be at a higher level than those that do not offer them all.

Website Design Options: With this, we are talking about a web design agency not being a one-trick pony. In other words, not every business needs an eCommerce website but sadly, that is all some agencies offer. The best web design agencies have such an array of expertise that they can offer businesses a wide choice of custom web designs across a variety of website types.

SEO: Assuming you want your website to rank high on Google, it will need SEO. Top web design agencies will offer SEO services and the huge benefit you have there is that in creating your website, they will already have included many of the optimisations required for Google.

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3 Actions That Will Ensure Your Keyword Selection Process Boosts Your SEO

For as long as Google and the other search engines have existed, the basis for how they produce results for each search is keywords. Whether a single word, two words or a complete phrase, we will refer to them all as ‘keywords”. These keywords are used to marry up the search being made by the person entering it and the website pages throughout the internet that Google deems to be the most relevant for them.

What this has resulted in is a huge effort by website owners, SEO experts and online marketing agencies to ensure that every website page is optimised for specific keywords so that when a search is entered, Google is aware that this page should be considered as relevant.

The process by which this is achieved has many elements to it, and unless each one is followed the chances of Google’s algorithm calculating that a page should be ranked on page 1 is extremely small. So, the question that follows is what can you do to make your keyword selection the best it can be? Well, here are three actions that form the basis for that being achieved.

Research Keywords Effectively

Above any other action, you can take, researching for keywords effectively will produce the best results. The irony of those who fail to do this is that all the information they need is available to them. Apart from Google’s keyword planner tool, numerous other keyword research tools can help you identify which keywords are the ones you should be optimising for.

This research will help you avoid those that will simply be too difficult to compete for or get next to no traffic whilst at the same time identifying keywords that are less competitive, but which attract a reasonable level of search volume and traffic. If you are unsure where to start, you can employ a local SEO agency that will have keyword research as one of its primary services.

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10 Digital Marketing Terms Every Business Owner Should Know

10 Digital Marketing Terms Every Business Owner Should Know

In any business niche, profession, hobby, sport, or pastime there will be terminology, terms, and jargon used which, for the most part, is known only to those who participate within them. That applies as much to digital marketing as it does to anything.

For example, ask a digital marketer what a Panenka penalty kick is, and they will shake their head. Ask a football player what A/B testing means, and you will see an equally puzzled look. Incidentally, a Panenka penalty kick is named after Antonin Panenka, the first player to score a penalty by chipping the ball into the middle of the goal as the goalkeeper dived to the side. Great if it works, hugely embarrassing if the goalkeeper does not move and takes an easy catch.

So, now that we have established that these niche-specific terms exist, here are 10 of them relating to digital marketing that the experts at Slinky Digital put together for us, and anyone who wishes to create a digital marketing campaign for their business should be aware of.

A/B Testing: Just in case anyone reading does not know what A/B testing is, it is setting up two variables and testing them at the same time to see which performs better. Examples are email subject lines, sales page headlines, calls to action. The process can continue so that each A/B test is continually improving the results.

Click-Through Rate (CTR): Whether from an email, a Google/Facebook ad, or a sales page, the click-through rate is the percentage of people who clicked the link in them. For example, if 500 people were sent an email and 50 of them clicked on the link within, the CTR would be 10%.

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7 Steps To Effective Online Competitor Analysis

Regardless of the size of the marketplace or the specific market sector, your business operates in, you likely have competition. Whether that competition is fierce, or whether you compete on friendly terms, the success of your business very much relies upon how much of the market share your business can win.

Increasing that market share can be done in many ways such as creating new products, providing great customer service, and offering great value for money. Highly effective marketing, especially online in this internet age, is another great way to beat your competition. However, all of these efforts will be tempered if you lack a crucial piece of the jigsaw and that is having knowledge about your competitors.

If we take sport for example when a team or individual knows a great deal about the person or team they are opposing they can use that knowledge to focus on their strengths and take advantage of their opponent’s weakness. That same pimple exists in business. To be able to take advantage of this, you must first learn about your competition using competitor analysis. Read on and we will highlight 7 steps to doing this most effectively.

Decide And Describe Who Your Competitors Are: Do you know who your real competition is? It is amazing to see so many business owners carry out this step and find competitors they did not they had, and discover companies they thought were competitors, were targeting a different audience completely. Take time over this and ensure that the businesses which you are going to analyse further are those targeting the same audience as you.

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3 Facts about eCommerce Website Builders That No Expert Is Telling You About

3 Facts about eCommerce Website Builders That No Expert Is Telling You About

In the last few years, digitization has been gaining momentum. With e-mails, writing letters are becoming irrelevant. Social media is replacing text messages. Also, automation is replacing manual operations. As the changes take place, the business arena is not left out. E-commerce is taking shape each dawn. More entrepreneurs are launching online stores. Customers are also adapting to online shopping. In a word, virtual space is becoming the main customer-seller interaction point.

For you to become a successful entrepreneur in this era, you do not have an alternative than establishing an online store. An e-commerce website builder is the highway or building block to joining sellers in the virtual world. With the demand for virtualization surging each day, more developers have come up with builders promising heaven to new entrants. However, before subscribing to any builder, here are facts you need to know about them:

No builder is 100%
Regardless of the features and tools availed in an e-commerce website builder, no builder is 100%. Each of the top rankings has their benefits and shortcomings. Also, each of the builders has its limitations that have some impact on what you can do about them. For instance, if you are a code pro, open sources are a good option for you. They offer you an opportunity to customize your templates and other features through tweaking the availed codes. However, if you lack these skills and cannot hire an expert, you do not have an option rather than going for the hosted builders.

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How to Market your Business in 2020

Did you know that there are literally tens of thousands of businesses out there? This means that if you are trying to launch a business, you will need to find a way to make your business more noticeable. One of the ways to do this is to market your business. Many potential and existing business owners know this, but they are staying away from marketing because they believe that this activity is expensive. The good thing is that they are wrong and that marketing can be inexpensive and effective.

As a matter of fact, there are many different methods of marketing and tactics that you can use in order to stand out from the crowd without affecting your budget. We are talking about low cost, highly effective marketing. Keep reading this guide if you want to find out more about this type of business marketing.

Stay connected

First and foremost, the basic objective is to ensure that your business message and your business in general stay in the minds of your potential customers. Let’s say that you are selling pet food. The main goal here is to make the customers think of your business whenever they need pet food. With a successful marketing campaign, they might think of the business you are running even when they have already chosen a pet food brand.

Social media marketing

Gone are the days when social media platforms like Facebook and Twitter were used just for small talks. Today, they have become great marketing tools for the businesses of all sizes regardless of the industries where they belong.

But, being present on these networks is not enough. On the other hand, spamming your followers and fans can result in a counter effect. That’s why you must build a solid social media marketing strategy. Don’t forget that a strategy like this includes free and paid activities. For instance, you have to be active on your page/account at 2-3 times a day by sharing new statuses. You should also respond to all your followers and fans. Furthermore, you can create a PPC (pay-per-click) campaign to attract more fans/followers on your website.

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Retail Point of Sale for Small Business

Retail Point of Sale for Small Business
Do you run a small online business? Then having the best point of sale (POS) systems will do wonders for you. But just how will getting the right point of sale systems for small business actually benefit you? In many ways. In the first place, it will help you control your business expenses more efficiently.
You will be able to discover the kind of products that sell best. Once you know this, you can better organize stocks and monitor the overall progress of the product. Indeed, you will see where you are making profits and where you aren’t. Ultimately, it will help you engage your customers and potential clients with a loyalty rewards system. At the end of the day, the greatest challenge involves getting the perfect POS that suits your best business needs. This is because many software and point of sale systems currently exist.
Tips for Choosing the Best POS Systems
What features are most important when choosing the best POS Software? You need to know that modern POS retail systems are not just replacements for the traditional cash register. Instead, they are typically a jack of all trades that should help you manage critical areas of business. That, however, is not the same as saying that every other POS will work well for you. If what you are doing is a retail business, then you need a POS system specializing in retail. To be able to identify what is right successfully, you still need to identify critical features of a good POS system that will serve you best.

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