Blog

Digital Design & Marketing

Tips & Strategies For Your Small Business.

7 Key Considerations When Relocating To Your New Office

7 Key Considerations When Relocating To Your New Office

When some business owners read the words “considerations” and “relocation” they believe it relates to the logistics of the move, so, that means considering what removalists to use and what packing materials they will need. As vitally important as those two are for successful office relocation, the considerations we are referring to have more significant and long term effects upon the business in question.

Although messing up the relocation by not using professional Removalists Melbourne or failing to plan property has a negative effect, it will likely be only temporary. However, if the relocation as a whole has not had proper thought and a full assessment of its impact on the business’s long term prospects, then the negative results can be catastrophic and risk that business’s future. Here are seven of those considerations that can prove to be hugely important.

Are The Reasons For Relocating The Right Ones?

One of the core considerations for relocating a business has to be the reasons for doing so. Moving for “a change of scenery” is hardly a valid reason for the uprooting of all your staff, and the upheaval that is associated with an office move. Relocating must be done for sound business reasons that result ultimately in either reducing costs or increasing revenue, and if everything is in alignment, both.

Read more

How To Strategically Position Yourself As The Top Local Landscaping Expert

When discussing how landscapers can enhance their brand and make their local target audience more aware that they exist, one of the goals we suggest a landscaping business should aim for is to make itself the first that local people think of. Wherever you live, you will know lawyers, car mechanics, restaurants, or wedding planners that always get mentioned, which applies to landscapers, too.

That should be something you aim for so that whenever landscaping is discussed amongst your community, your business is mentioned first. However, you may take that a stage further, which is to position yourself as the local go-to landscaping expert.

Imagine not only the kudos but also the many business advantages if you are regarded by those who live locally as the person who is to landscaping what Cesar Milan is to dog behaviour and Warren Buffet is to investing. Granted, you might not achieve the worldwide audience of those two gentlemen (for now!), but think of the benefits to your landscaping business if you are considered of as the local landscaping guru.

All sounds great, but no doubt you are wondering how you could rise to become known as a local landscaping expert. Well, wonder no more, as here are some ways from the landscaping experts at Martin Cuthbert to help you achieve this.

Read more

How Landscaping Businesses Can Benefit From Using Cloud Storage

How Landscaping Businesses Can Benefit From Using Cloud Storage

One of the positives that landscapers have, and can benefit from when running their business, is that modern technology makes that task easier, or at least it should. Nowhere is that more obvious than online, with the internet transforming the way everyone does business, whether that be a global brand, or a local business, such as a landscaping business.

The internet has also produced numerous services, software, and apps that make running a business more efficient, and thus more profitable. One such service, which landscapers should be using is cloud storage. By cloud, we are not talking about the fluffy, white things you see in the sky, but instead, the definition of “cloud” in this context is a remote server that you can access anywhere via an internet connection.

Cloud storage offers a landscaping business a multitude of benefits that can ultimately lead to being able to offer clients a better level of service, which we are sure every landscaper would want to do. So, read on, and you will discover why cloud storage is a must for landscapers.

What Is Cloud Storage?

For anyone unfamiliar with cloud storage here is a simple explanation of what it is. Think of all the files you have stored on your computer, laptop, or smartphone. If they are the only places they are stored, it follows that you can only access those files if you are physically using that device whilst physically in the same room.

Read more

7 Essential Services That Professional Web Design Agencies Should Offer You

9 elements for small business marketing plan

When you are looking for a new website to be created or an existing website to be redesigned if you want it done professionally, then the obvious option is to employ a web design agency. With their experience and the number of professional experts they have working for them, plus the resources that will be at their disposal, your finished website should be of premium quality.

What often confuses business owners when looking for a web design agency is the array of different services that each of them offers. These may be provided as part of the design package or as additional services which complement web design. To try to allay some of the confusion we are going to highlight seven core services that we believe a professional web design should offer.

Some of these seven might not all be essential for every business’s needs, but for the vast majority, they can be assured that a web design agency offering all of these services will be at a higher level than those that do not offer them all.

Website Design Options: With this, we are talking about a web design agency not being a one-trick pony. In other words, not every business needs an eCommerce website but sadly, that is all some agencies offer. The best web design agencies have such an array of expertise that they can offer businesses a wide choice of custom web designs across a variety of website types.

SEO: Assuming you want your website to rank high on Google, it will need SEO. Top web design agencies will offer SEO services and the huge benefit you have there is that in creating your website, they will already have included many of the optimisations required for Google.

Read more

10 Digital Marketing Terms Every Business Owner Should Know

10 Digital Marketing Terms Every Business Owner Should Know

In any business niche, profession, hobby, sport, or pastime there will be terminology, terms, and jargon used which, for the most part, is known only to those who participate within them. That applies as much to digital marketing as it does to anything.

For example, ask a digital marketer what a Panenka penalty kick is, and they will shake their head. Ask a football player what A/B testing means, and you will see an equally puzzled look. Incidentally, a Panenka penalty kick is named after Antonin Panenka, the first player to score a penalty by chipping the ball into the middle of the goal as the goalkeeper dived to the side. Great if it works, hugely embarrassing if the goalkeeper does not move and takes an easy catch.

So, now that we have established that these niche-specific terms exist, here are 10 of them relating to digital marketing that the experts at Slinky Digital put together for us, and anyone who wishes to create a digital marketing campaign for their business should be aware of.

A/B Testing: Just in case anyone reading does not know what A/B testing is, it is setting up two variables and testing them at the same time to see which performs better. Examples are email subject lines, sales page headlines, calls to action. The process can continue so that each A/B test is continually improving the results.

Click-Through Rate (CTR): Whether from an email, a Google/Facebook ad, or a sales page, the click-through rate is the percentage of people who clicked the link in them. For example, if 500 people were sent an email and 50 of them clicked on the link within, the CTR would be 10%.

Read more

7 Steps To Effective Online Competitor Analysis

Regardless of the size of the marketplace or the specific market sector, your business operates in, you likely have competition. Whether that competition is fierce, or whether you compete on friendly terms, the success of your business very much relies upon how much of the market share your business can win.

Increasing that market share can be done in many ways such as creating new products, providing great customer service, and offering great value for money. Highly effective marketing, especially online in this internet age, is another great way to beat your competition. However, all of these efforts will be tempered if you lack a crucial piece of the jigsaw and that is having knowledge about your competitors.

If we take sport for example when a team or individual knows a great deal about the person or team they are opposing they can use that knowledge to focus on their strengths and take advantage of their opponent’s weakness. That same pimple exists in business. To be able to take advantage of this, you must first learn about your competition using competitor analysis. Read on and we will highlight 7 steps to doing this most effectively.

Decide And Describe Who Your Competitors Are: Do you know who your real competition is? It is amazing to see so many business owners carry out this step and find competitors they did not they had, and discover companies they thought were competitors, were targeting a different audience completely. Take time over this and ensure that the businesses which you are going to analyse further are those targeting the same audience as you.

Read more

3 Facts about eCommerce Website Builders That No Expert Is Telling You About

3 Facts about eCommerce Website Builders That No Expert Is Telling You About

In the last few years, digitization has been gaining momentum. With e-mails, writing letters are becoming irrelevant. Social media is replacing text messages. Also, automation is replacing manual operations. As the changes take place, the business arena is not left out. E-commerce is taking shape each dawn. More entrepreneurs are launching online stores. Customers are also adapting to online shopping. In a word, virtual space is becoming the main customer-seller interaction point.

For you to become a successful entrepreneur in this era, you do not have an alternative than establishing an online store. An e-commerce website builder is the highway or building block to joining sellers in the virtual world. With the demand for virtualization surging each day, more developers have come up with builders promising heaven to new entrants. However, before subscribing to any builder, here are facts you need to know about them:

No builder is 100%
Regardless of the features and tools availed in an e-commerce website builder, no builder is 100%. Each of the top rankings has their benefits and shortcomings. Also, each of the builders has its limitations that have some impact on what you can do about them. For instance, if you are a code pro, open sources are a good option for you. They offer you an opportunity to customize your templates and other features through tweaking the availed codes. However, if you lack these skills and cannot hire an expert, you do not have an option rather than going for the hosted builders.

Read more

How to Market your Business in 2020

Did you know that there are literally tens of thousands of businesses out there? This means that if you are trying to launch a business, you will need to find a way to make your business more noticeable. One of the ways to do this is to market your business. Many potential and existing business owners know this, but they are staying away from marketing because they believe that this activity is expensive. The good thing is that they are wrong and that marketing can be inexpensive and effective.

As a matter of fact, there are many different methods of marketing and tactics that you can use in order to stand out from the crowd without affecting your budget. We are talking about low cost, highly effective marketing. Keep reading this guide if you want to find out more about this type of business marketing.

Stay connected

First and foremost, the basic objective is to ensure that your business message and your business in general stay in the minds of your potential customers. Let’s say that you are selling pet food. The main goal here is to make the customers think of your business whenever they need pet food. With a successful marketing campaign, they might think of the business you are running even when they have already chosen a pet food brand.

Social media marketing

Gone are the days when social media platforms like Facebook and Twitter were used just for small talks. Today, they have become great marketing tools for the businesses of all sizes regardless of the industries where they belong.

But, being present on these networks is not enough. On the other hand, spamming your followers and fans can result in a counter effect. That’s why you must build a solid social media marketing strategy. Don’t forget that a strategy like this includes free and paid activities. For instance, you have to be active on your page/account at 2-3 times a day by sharing new statuses. You should also respond to all your followers and fans. Furthermore, you can create a PPC (pay-per-click) campaign to attract more fans/followers on your website.

Read more

Retail Point of Sale for Small Business

Retail Point of Sale for Small Business
Do you run a small online business? Then having the best point of sale (POS) systems will do wonders for you. But just how will getting the right point of sale systems for small business actually benefit you? In many ways. In the first place, it will help you control your business expenses more efficiently.
You will be able to discover the kind of products that sell best. Once you know this, you can better organize stocks and monitor the overall progress of the product. Indeed, you will see where you are making profits and where you aren’t. Ultimately, it will help you engage your customers and potential clients with a loyalty rewards system. At the end of the day, the greatest challenge involves getting the perfect POS that suits your best business needs. This is because many software and point of sale systems currently exist.
Tips for Choosing the Best POS Systems
What features are most important when choosing the best POS Software? You need to know that modern POS retail systems are not just replacements for the traditional cash register. Instead, they are typically a jack of all trades that should help you manage critical areas of business. That, however, is not the same as saying that every other POS will work well for you. If what you are doing is a retail business, then you need a POS system specializing in retail. To be able to identify what is right successfully, you still need to identify critical features of a good POS system that will serve you best.

Read more

How Can I Value My Business for Sale: A Short Guide

How Can I Value My Business for Sale A Short Guide
It doesn’t really matter whether you are interested in buying a business or selling one, you must find out how much that business is actually worth. In case you are selling a business, offering a very low price will definitely help you sell your business faster, but you may lose some of your profit. On the other hand, if you are buying a business, overpaying will affect your budget. This is the reason why so many people are looking for an answer to a very simple question – how can I value my business for sale.

For starters, it may be a good idea to hire a business attorney. These professionals can help you find out the real value of your business. They have the necessary experience in this field and vast knowledge which helps them find the right way to evaluate a business of any kind.

Next, you should check your revenue reports for the past few years. Analyze the profits before compensations and taxes. It’s the best idea to focus on the last two or maximum three years because the reports from before are not that relevant. You must be realistic and see how your company performs at this moment.

The next step is to check the revenue numbers. Don’t skip the details. In case the revenue stream points out that there is a steady growth in the last 3 years, this has a positive impact on the price. But, if these numbers are going down, then you should be prepared to lower the price. Of course, these numbers won’t mean that much if you have a plan to boost the sales and present it to the potential buyer in the right way.

During this process, it’s also a smart move to hire an independent appraiser to confirm the value of the business. These appraisers have knowledge in different areas and in many cases, they are more experienced in different fields than you are. This is a second opinion that can help buyers make the right decision.

Read more

Where Can I Find a Business for Sale: Top 8 Places to Keep in Mind

Where Can I Find a Business for Sale Top 8 Places to Keep in Mind

Finding a successful business for sale can be an excellent way for you to get into business and start making a profit! Where can I find a business for sale? Read and find out!

So, you have decided to get into the business world? That’s great! Are you interested in finding a successful business for sale?

Finding a small business for sale is a great way for you to get into business without investing in an unproven startup. You can find a small business for sale in Miami or Los Angeles by using local papers, business brokers or online business-for-sale websites.

We will discuss these options below.

Before we present you the places you need to keep in mind, you need to make sure you have all the necessary resources to buy the business. And now let’s start:

Read more

Main Reasons To Use A Logo Maker Generator

Main Reasons To Use A Logo Maker Generator

So, you have finally acknowledged the fact that logos play a very important role in the world of business. Now, you are interested in creating a special logo for your business, but you are not sure whether you should use a logo maker generator. This is not a surprise because there are many positive and negative articles focused on logo maker generators. Just like in the case of any other online tool that you can use, it’s crucial to understand what these tools represent and to analyse their pros and cons.

Logo maker generators are online and offline applications and software solutions that can help literally any Internet user to create a unique logo. Some of these generators are completely free, others have free features and some of them are available only in paid form. But, what they all have in common are some benefits that literally any business owner can find useful.

The positive aspects of using a logo maker generator
To start with, these generators are generally inexpensive. Thanks to a good logo maker generator you don’t have to break the bank to get a unique piece of artwork that you will use as a logo. There are many platforms providing inexpensive software online. Some of them are doing this for free. All you need to do is to pick one that has all the necessary tools and download your final work on your computer or mobile device. There is no need to pay freelancers or design agencies to finish this important task. Saving money is very important for many business owners and logo maker generators look like a reasonable solution.

Read more

5 Effective Ways of Marketing a Product Online

5 effective ways of marketing a product online

You have a new product that is ready to meet the customers, but something is holding you back. You are not sure which creative ways of marketing a product are going to be effective enough. More importantly, you concerned that better marketing strategies are beyond your budget. You are worried that if you can’t generate enough buzz for your product, it will fail before it has a chance.

You are right to be worried, but don’t let that stop you from putting your new product out there. It is possible to effectively promote your product without breaking the bank.

In this post, you will learn low-cost and effective ways of marketing a product launch online.

Start a Blog

An online blog can be a vital resource for your product launch. It is an inexpensive way to educate your followers. You can provide details about the new product, why people need it, and what it can do. It is also an effective strategy for creating attention around your product launch.

Make sure to update your blog regularly with details about the product. You can share photos and information during the product’s development and allow people to know what stage you have reached. Don’t forget to share your blog posts with your social media followers, your mailing list, and key influencers in your industry.

Read more

10 Different Ways of Marketing a Product

10 Different Ways of Marketing a Product

Creating a new product for your store is challenging enough but if you want to promote your new creation and increase sales, you will need a better plan.

As an entrepreneur, you are doing everything, working with customers, creating products, building your online store, marketing, social following, and much more. This can be daunting and incredibly rewarding at the same time.

So, how can one effectively promote a product these days? Here are ten different ways of marketing a product.

#1:Share Your Product Socially

Whether your customers hand out on Facebook, Instagram, Twitter or Pinterest, share posts about your product with customized content for each platform. Make your promotions as visual as possible so your fans get a quick sense of what they are purchasing.

Successful Businesses Share Insider Marketing Tips for Social Media

#2: Run a Social Contest

If you want to promote your product on social media, consider running a social media contest to attract attention and spread awareness among your audience.

One great example is Encircled, women’s travel clothing company which ran a road trip contest to promote their leggings. To enter the contest, you could subscribe to their newsletter, follow them on social media or comment on their blog post. Each activity resulted in four winners. These ecommerce promotions are great because they involve customers describing the product in their own words.

Read more

5 Simple Marketing Tips for Social Media

5 simple marketing tips for social media

Getting started with social media marketing can feel overwhelming for start-ups and small businesses. You don’t have to have millions of followers or a slick campaign to make effective use of these friendly tools.

Social media is one of the best ways to connect with your people. If you don’t have a presence on Facebook, Instagram, Twitter or other networks, you are missing out customers that are ready to connect with you.

Using social media doesn’t have to be time-consuming, expensive or complicated. Using these simple marketing tips of social media, small businesses and start-ups can reach new customers, build awareness, and boost sales.

#1: Have a Plan

Every good strategy starts with a plan. Social media marketing is no different.

Without a plan, you don’t know what you are trying to accomplish with your blog posts and no way to measure your efforts. Taking the time to create a plan right up front will make sure your social efforts support your goals.

When creating your social media marketing plan, you need to set social media goals and objectives, research the competition, Conduct a social media audit, find inspiration, and create a social media calendar.

Read more