Brand Netizen

10 Digital Marketing Terms Every Business Owner Should Know

10 Digital Marketing Terms Every Business Owner Should Know

In any business niche, profession, hobby, sport, or pastime there will be terminology, terms, and jargon used which, for the most part, is known only to those who participate within them. That applies as much to digital marketing as it does to anything.

For example, ask a digital marketer what a Panenka penalty kick is, and they will shake their head. Ask a football player what A/B testing means, and you will see an equally puzzled look. Incidentally, a Panenka penalty kick is named after Antonin Panenka, the first player to score a penalty by chipping the ball into the middle of the goal as the goalkeeper dived to the side. Great if it works, hugely embarrassing if the goalkeeper does not move and takes an easy catch.

So, now that we have established that these niche-specific terms exist, here are 10 of them relating to digital marketing that experts should know, and anyone who wishes to create a digital marketing campaign for their business should be aware of.

A/B Testing: Just in case anyone reading does not know what A/B testing is, it is setting up two variables and testing them at the same time to see which performs better. Examples are email subject lines, sales page headlines, calls to action. The process can continue so that each A/B test is continually improving the results.

Click-Through Rate (CTR): Whether from an email, a Google/Facebook ad, or a sales page, the click-through rate is the percentage of people who clicked the link in them. For example, if 500 people were sent an email and 50 of them clicked on the link within, the CTR would be 10%.

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7 Steps To Effective Online Competitor Analysis

7 Steps To Effective Online Competitor Analysis

Regardless of the size of the marketplace or the specific market sector, your business operates in, you likely have competition. Whether that competition is fierce, or whether you compete on friendly terms, the success of your business very much relies upon how much of the market share your business can win.

Increasing that market share can be done in many ways such as creating new products, providing great customer service, and offering great value for money. Highly effective marketing, especially online in this internet age, is another great way to beat your competition. However, all of these efforts will be tempered if you lack a crucial piece of the jigsaw and that is having knowledge about your competitors.

If we take sport for example when a team or individual knows a great deal about the person or team they are opposing they can use that knowledge to focus on their strengths and take advantage of their opponent’s weakness. That same pimple exists in business. To be able to take advantage of this, you must first learn about your competition using competitor analysis. Read on and we will highlight 7 steps to doing this most effectively.

Decide And Describe Who Your Competitors Are: Do you know who your real competition is? It is amazing to see so many business owners carry out this step and find competitors they did not they had, and discover companies they thought were competitors, were targeting a different audience completely. Take time over this and ensure that the businesses which you are going to analyse further are those targeting the same audience as you.

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3 Facts about eCommerce Website Builders That No Expert Is Telling You About

3 Facts about eCommerce Website Builders That No Expert Is Telling You About

In the last few years, digitization has been gaining momentum. With e-mails, writing letters are becoming irrelevant. Social media is replacing text messages. Also, automation is replacing manual operations. As the changes take place, the business arena is not left out. E-commerce is taking shape each dawn. More entrepreneurs are launching online stores. Customers are also adapting to online shopping. In a word, virtual space is becoming the main customer-seller interaction point.

For you to become a successful entrepreneur in this era, you do not have an alternative than establishing an online store. An e-commerce website builder is the highway or building block to joining sellers in the virtual world. With the demand for virtualization surging each day, more developers have come up with builders promising heaven to new entrants. However, before subscribing to any builder, here are facts you need to know about them:

No builder is 100%
Regardless of the features and tools availed in an e-commerce website builder, no builder is 100%. Each of the top rankings has their benefits and shortcomings. Also, each of the builders has its limitations that have some impact on what you can do about them. For instance, if you are a code pro, open sources are a good option for you. They offer you an opportunity to customize your templates and other features through tweaking the availed codes. However, if you lack these skills and cannot hire an expert, you do not have an option rather than going for the hosted builders.

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How to Market your Business in 2020

Did you know that there are literally tens of thousands of businesses out there? This means that if you are trying to launch a business, you will need to find a way to make your business more noticeable. One of the ways to do this is to market your business. Many potential and existing business owners know this, but they are staying away from marketing because they believe that this activity is expensive. The good thing is that they are wrong and that marketing can be inexpensive and effective.

As a matter of fact, there are many different methods of marketing and tactics that you can use in order to stand out from the crowd without affecting your budget. We are talking about low cost, highly effective marketing. Keep reading this guide if you want to find out more about this type of business marketing.

Stay connected

First and foremost, the basic objective is to ensure that your business message and your business in general stay in the minds of your potential customers. Let’s say that you are selling pet food. The main goal here is to make the customers think of your business whenever they need pet food. With a successful marketing campaign, they might think of the business you are running even when they have already chosen a pet food brand.

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Retail Point of Sale for Small Business

Retail Point of Sale for Small Business
Do you run a small online business? Then having the best point of sale (POS) systems will do wonders for you. But just how will getting the right point of sale systems for small business actually benefit you? In many ways. In the first place, it will help you control your business expenses more efficiently.
You will be able to discover the kind of products that sell best. Once you know this, you can better organize stocks and monitor the overall progress of the product. Indeed, you will see where you are making profits and where you aren’t. Ultimately, it will help you engage your customers and potential clients with a loyalty rewards system. At the end of the day, the greatest challenge involves getting the perfect POS that suits your best business needs. This is because many software and point of sale systems currently exist.
Tips for Choosing the Best POS Systems
What features are most important when choosing the best POS Software? You need to know that modern POS retail systems are not just replacements for the traditional cash register. Instead, they are typically a jack of all trades that should help you manage critical areas of business. That, however, is not the same as saying that every other POS will work well for you. If what you are doing is a retail business, then you need a POS system specializing in retail. To be able to identify what is right successfully, you still need to identify critical features of a good POS system that will serve you best.

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How Can I Value My Business for Sale: A Short Guide

How Can I Value My Business for Sale A Short Guide
It doesn’t really matter whether you are interested in buying a business or selling one, you must find out how much that business is actually worth. In case you are selling a business, offering a very low price will definitely help you sell your business faster, but you may lose some of your profit. On the other hand, if you are buying a business, overpaying will affect your budget. This is the reason why so many people are looking for an answer to a very simple question – how can I value my business for sale.

For starters, it may be a good idea to hire a business attorney. These professionals can help you find out the real value of your business. They have the necessary experience in this field and vast knowledge which helps them find the right way to evaluate a business of any kind.

Next, you should check your revenue reports for the past few years. Analyze the profits before compensations and taxes. It’s the best idea to focus on the last two or maximum three years because the reports from before are not that relevant. You must be realistic and see how your company performs at this moment.

The next step is to check the revenue numbers. Don’t skip the details. In case the revenue stream points out that there is a steady growth in the last 3 years, this has a positive impact on the price. But, if these numbers are going down, then you should be prepared to lower the price. Of course, these numbers won’t mean that much if you have a plan to boost the sales and present it to the potential buyer in the right way.

During this process, it’s also a smart move to hire an independent appraiser to confirm the value of the business. These appraisers have knowledge in different areas and in many cases, they are more experienced in different fields than you are. This is a second opinion that can help buyers make the right decision.

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Where Can I Find a Business for Sale: Top 8 Places to Keep in Mind

Where Can I Find a Business for Sale Top 8 Places to Keep in Mind

Finding a successful business for sale can be an excellent way for you to get into business and start making a profit! Where can I find a business for sale? Read and find out!

So, you have decided to get into the business world? That’s great! Are you interested in finding a successful business for sale?

Finding a small business for sale is a great way for you to get into business without investing in an unproven startup. You can find a small business for sale in Miami or Los Angeles by using local papers, business brokers or online business-for-sale websites.

We will discuss these options below.

Before we present you the places you need to keep in mind, you need to make sure you have all the necessary resources to buy the business. And now let’s start:

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Main Reasons To Use A Logo Maker Generator

Main Reasons To Use A Logo Maker Generator

So, you have finally acknowledged the fact that logos play a very important role in the world of business. Now, you are interested in creating a special logo for your business, but you are not sure whether you should use a logo maker generator. This is not a surprise because there are many positive and negative articles focused on logo maker generators. Just like in the case of any other online tool that you can use, it’s crucial to understand what these tools represent and to analyse their pros and cons.

Logo maker generators are online and offline applications and software solutions that can help literally any Internet user to create a unique logo. Some of these generators are completely free, others have free features and some of them are available only in paid form. But, what they all have in common are some benefits that literally any business owner can find useful.

The positive aspects of using a logo maker generator
To start with, these generators are generally inexpensive. Thanks to a good logo maker generator you don’t have to break the bank to get a unique piece of artwork that you will use as a logo. There are many platforms providing inexpensive software online. Some of them are doing this for free. All you need to do is to pick one that has all the necessary tools and download your final work on your computer or mobile device. There is no need to pay freelancers or design agencies to finish this important task. Saving money is very important for many business owners and logo maker generators look like a reasonable solution.

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9 elements for small business marketing plan

9 elements for small business marketing plan

Having a business marketing plan is very important for any business of the company in order to achieve organizational goals. The right marketing plan identifies who your target customers are, how you will get to them, and how you will retain your current customers so they always purchase from you.

When done properly, your small business marketing plan will the roadmap you follow to get customers and improve the success of your company. Here are 9 elements every successful business marketing plan should include.

Summary of the Business Model

The executive summary of the plan should define the details of what your business is all about including your goals and objectives.

The overall summary should be clear with the core values and positioning in the market. Also, it must explain how the brand will enter the market, first locally and then internationally. Further, it focuses on financial and generation resources.

Clear Strategy that Must be Followed

When it comes to your product strategy, you should be as clear as possible. You may survey the situation using details of your customers. For example, the product or company mission, resource availability, marketing and financial objectives, cash flow analysis, and competitive analysis.

Availability of Products/Services

Business owners should have an understanding of how their products will reach their potential customers.

Having high-quality products is just one part of the marketing plan for small business. You must make your products available in a cost-effective manner. This should be the ultimate goal of the entrepreneur and it can be accomplished by making the best use of promotional activities, team, advertising methods, and other tools used for communication.

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6 insider marketing tips for social media

6 insider marketing tips for social media

It is about a time for businesses and brands to take full advantage of the following marketing tips for social media when it comes to promoting products and reaching out to the target audience.

As time goes by, the digital marketing space evolves by the minute and it is something you as a business owner can’t ignore. With so many social media marketing trends, there are so many opportunities to succeed as an online business.

If you want to achieve success it is best to stay on top of trends and decide what is best for your business. So, do you want to know how others took advantage of social media and achieved success?

We asked social media pros to share some of the best social media marketing tips of businesses. Here is what they have to say.

Get the Attention of Famous Influencers
Influencers are important today, for every business, in every niche. They are extremely active on social media, have “real” jobs, and spend their time blogging and sharing content online. Attracting their attention is not easy, even if you give away free gifts.

Experts say that social media is 4-1-1 sharing system that allows a business to get better visibility with social influencers.

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9 ways of marketing a product on social media

9 ways of marketing a product on social media

With millions of people using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others, it is important to include these websites when promoting a new product. The number of people you can reach is one of the greatest benefits of using online communities to promote your product.

Using social media is a lot cheaper than advertising methods and traditional marketing. You can promote a product using social networking websites by determining where your potential customers are and getting your product out there on those sites.

One of the challenging parts, however, is coming up with fresh marketing ideas. Luckily, we can help you.

We’ve put together a list of creative ways of marketing a product on social media you can use to engage your followers. These ideas will help you provide more appealing and diverse content, no matter the type of business you are running.

Use More Emojis
Using emojis in your social media posts is a great way to connect with your followers while having fun at the same time.

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Advertising for Small Business on a Budget

Advertising for Small Business on a Budget

Know you need to get the word out about your small business but money is a problem? Luckily, you can advertise your small business on a budget.

Although marketing your business will be more difficult with little money, it is 100% doable to attract new customers that will push your business to the next level.

Advertising for small business on a budget is possible thanks to these cost-effective marketing strategies below.

Email Marketing
This is a simple and effective way to bring in new revenue. The best part? Email marketing is completely free.

This strategy comes down to collecting email addresses, nurturing leads with weekly emails, and selling to them to grow your business.

How do you do it and what you write is up to you, whether you email capture pop-ups to your site or add it into your ecommerce checkout process, it is an effective business practice to follow up with potential customers.

Improve Website for SEO
A few tweaks to your site can bring in more page views and customers. It is a fact and your small business should get on this.

There are tips to add to your site that will tip-off Google that your business is about this subject, in a specific location, and people looking for what you sell should be sent directly to your page.

One website optimized for search engines has a grasp one keywords, image titles and alt tags, headings, meta tags, header and footer information, external links, and valuable content.

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How to Market Your Small Business Online

How to Market Your Small Business Online

Small businesses today have more places and ways than ever to market themselves. Deciding on a marketing method, especially when starting out with a small budget can be challenging. While social media marketing is free, it is time-consuming. Traditional advertising, on the other hand, can be expensive.

So how to market your small business online? Which channels are best to use? Dozens of successful small business owners and marketing pros share the following list of strategies for startups and small businesses.

Use Social Media
If your small business isn’t present on social media, it is time to be. Mike Volpe, CMO of HubSpot says that social media produces double the marketing leads of telemarketing, trade shows, and direct mail.

It is best to choose one social media platform that your prospects, customers, and industry leaders engage with the most and start building a stable presence there. Once you have set up an account, start connecting with your audience by joining discussions, sharing original content, etc. Keep your efforts frequent and relevant to your audience.

Post to Instagram and Pinterest
If you are selling an interesting and highly-visual product, you should be regularly posting photos on Instagram and Pinterest. Posting is free on both platforms.

Eric Elkins is SEO at WideFoc.us and according to him you can drive traffic to your website via Pinterest and there is no better platform to build audiences than Instagram.

Mindy McCarthy is the owner of MinMac and her favorite place to sell handmade jewelry is Instagram. This platform is the queen of virtual markets. Customers can scroll through your product collection and purchase directly.

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7 Marketing Tips for Social Media

7 Marketing Tips for Social Media

A successful and well-planned social media marketing strategy is exactly what you need for your business or brand to grow.

If well-planned, social media marketing can be a dynamic powerhouse that strengthens branding, drives sales, and creates quality leads. If it is not planned properly, it can be a big time-wasting project. The key is to know how to create and carry out the overall plan.

With some research and planning, businesses are more likely to reach the payoff that got them excited about marketing on social media in the first place.

We have prepared some great marketing tips for social media. Follow these tips to enhance your strategy and enjoy a bigger return on investment.

Identify Your Target Audience
The first thing you need to do is develop a buyer persona. Your message won’t be effective unless is designed for specific buyers. Having a buyer persona is essential for effective social media marketing. These 3 pieces of information offer insight into identifying your audience:

Establish pain points: What question does your product or service answer? Does your product make your buyer’s life easier?
Review satisfied customers: Customers that have been pleased by a business’s product are main points when creating a buyer persona. Study their demographics, industries, and their goals to understand who you should be considered as part of your target group.
Analyse customer support: Get in touch with people who are in direct contact with customers. What are the questions they hear every day?

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Create Your First Small Business Marketing Plan

Create Your First Small Business Marketing Plan

One of the main reasons why small businesses fail is due to unsuccessful or ineffective marketing. Using strategies or tactics just because other businesses do it is not a good plan.

Having a small business marketing plan that includes all the important pieces needed to consistently market your business out there is something every business, regardless of size should have. Think of the marketing plan as your map guiding you towards your goals.

You may have the best product or services but no one will know about them unless you promote them, right?

This article outlines the most important elements you need to include in your plan. Regardless of how it is organized, your business marketing plan should be easily understood and straightforward document. It should provide you with a clear direction for your goals and efforts for the whole year and give a quick look into your company.

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