Digital Marketing

10 Digital Marketing Terms Every Business Owner Should Know

10 Digital Marketing Terms Every Business Owner Should Know

In any business niche, profession, hobby, sport, or pastime there will be terminology, terms, and jargon used which, for the most part, is known only to those who participate within them. That applies as much to digital marketing as it does to anything.

For example, ask a digital marketer what a Panenka penalty kick is, and they will shake their head. Ask a football player what A/B testing means, and you will see an equally puzzled look. Incidentally, a Panenka penalty kick is named after Antonin Panenka, the first player to score a penalty by chipping the ball into the middle of the goal as the goalkeeper dived to the side. Great if it works, hugely embarrassing if the goalkeeper does not move and takes an easy catch.

So, now that we have established that these niche-specific terms exist, here are 10 of them relating to digital marketing that experts should know, and anyone who wishes to create a digital marketing campaign for their business should be aware of.

A/B Testing: Just in case anyone reading does not know what A/B testing is, it is setting up two variables and testing them at the same time to see which performs better. Examples are email subject lines, sales page headlines, calls to action. The process can continue so that each A/B test is continually improving the results.

Click-Through Rate (CTR): Whether from an email, a Google/Facebook ad, or a sales page, the click-through rate is the percentage of people who clicked the link in them. For example, if 500 people were sent an email and 50 of them clicked on the link within, the CTR would be 10%.

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How to Market your Business in 2020

Did you know that there are literally tens of thousands of businesses out there? This means that if you are trying to launch a business, you will need to find a way to make your business more noticeable. One of the ways to do this is to market your business. Many potential and existing business owners know this, but they are staying away from marketing because they believe that this activity is expensive. The good thing is that they are wrong and that marketing can be inexpensive and effective.

As a matter of fact, there are many different methods of marketing and tactics that you can use in order to stand out from the crowd without affecting your budget. We are talking about low cost, highly effective marketing. Keep reading this guide if you want to find out more about this type of business marketing.

Stay connected

First and foremost, the basic objective is to ensure that your business message and your business in general stay in the minds of your potential customers. Let’s say that you are selling pet food. The main goal here is to make the customers think of your business whenever they need pet food. With a successful marketing campaign, they might think of the business you are running even when they have already chosen a pet food brand.

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9 elements for small business marketing plan

9 elements for small business marketing plan

Having a business marketing plan is very important for any business of the company in order to achieve organizational goals. The right marketing plan identifies who your target customers are, how you will get to them, and how you will retain your current customers so they always purchase from you.

When done properly, your small business marketing plan will the roadmap you follow to get customers and improve the success of your company. Here are 9 elements every successful business marketing plan should include.

Summary of the Business Model

The executive summary of the plan should define the details of what your business is all about including your goals and objectives.

The overall summary should be clear with the core values and positioning in the market. Also, it must explain how the brand will enter the market, first locally and then internationally. Further, it focuses on financial and generation resources.

Clear Strategy that Must be Followed

When it comes to your product strategy, you should be as clear as possible. You may survey the situation using details of your customers. For example, the product or company mission, resource availability, marketing and financial objectives, cash flow analysis, and competitive analysis.

Availability of Products/Services

Business owners should have an understanding of how their products will reach their potential customers.

Having high-quality products is just one part of the marketing plan for small business. You must make your products available in a cost-effective manner. This should be the ultimate goal of the entrepreneur and it can be accomplished by making the best use of promotional activities, team, advertising methods, and other tools used for communication.

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6 insider marketing tips for social media

6 insider marketing tips for social media

It is about a time for businesses and brands to take full advantage of the following marketing tips for social media when it comes to promoting products and reaching out to the target audience.

As time goes by, the digital marketing space evolves by the minute and it is something you as a business owner can’t ignore. With so many social media marketing trends, there are so many opportunities to succeed as an online business.

If you want to achieve success it is best to stay on top of trends and decide what is best for your business. So, do you want to know how others took advantage of social media and achieved success?

We asked social media pros to share some of the best social media marketing tips of businesses. Here is what they have to say.

Get the Attention of Famous Influencers
Influencers are important today, for every business, in every niche. They are extremely active on social media, have “real” jobs, and spend their time blogging and sharing content online. Attracting their attention is not easy, even if you give away free gifts.

Experts say that social media is 4-1-1 sharing system that allows a business to get better visibility with social influencers.

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9 ways of marketing a product on social media

9 ways of marketing a product on social media

With millions of people using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others, it is important to include these websites when promoting a new product. The number of people you can reach is one of the greatest benefits of using online communities to promote your product.

Using social media is a lot cheaper than advertising methods and traditional marketing. You can promote a product using social networking websites by determining where your potential customers are and getting your product out there on those sites.

One of the challenging parts, however, is coming up with fresh marketing ideas. Luckily, we can help you.

We’ve put together a list of creative ways of marketing a product on social media you can use to engage your followers. These ideas will help you provide more appealing and diverse content, no matter the type of business you are running.

Use More Emojis
Using emojis in your social media posts is a great way to connect with your followers while having fun at the same time.

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How to Market Your Small Business Online

How to Market Your Small Business Online

Small businesses today have more places and ways than ever to market themselves. Deciding on a marketing method, especially when starting out with a small budget can be challenging. While social media marketing is free, it is time-consuming. Traditional advertising, on the other hand, can be expensive.

So how to market your small business online? Which channels are best to use? Dozens of successful small business owners and marketing pros share the following list of strategies for startups and small businesses.

Use Social Media
If your small business isn’t present on social media, it is time to be. Mike Volpe, CMO of HubSpot says that social media produces double the marketing leads of telemarketing, trade shows, and direct mail.

It is best to choose one social media platform that your prospects, customers, and industry leaders engage with the most and start building a stable presence there. Once you have set up an account, start connecting with your audience by joining discussions, sharing original content, etc. Keep your efforts frequent and relevant to your audience.

Post to Instagram and Pinterest
If you are selling an interesting and highly-visual product, you should be regularly posting photos on Instagram and Pinterest. Posting is free on both platforms.

Eric Elkins is SEO at WideFoc.us and according to him you can drive traffic to your website via Pinterest and there is no better platform to build audiences than Instagram.

Mindy McCarthy is the owner of MinMac and her favorite place to sell handmade jewelry is Instagram. This platform is the queen of virtual markets. Customers can scroll through your product collection and purchase directly.

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7 Marketing Tips for Social Media

7 Marketing Tips for Social Media

A successful and well-planned social media marketing strategy is exactly what you need for your business or brand to grow.

If well-planned, social media marketing can be a dynamic powerhouse that strengthens branding, drives sales, and creates quality leads. If it is not planned properly, it can be a big time-wasting project. The key is to know how to create and carry out the overall plan.

With some research and planning, businesses are more likely to reach the payoff that got them excited about marketing on social media in the first place.

We have prepared some great marketing tips for social media. Follow these tips to enhance your strategy and enjoy a bigger return on investment.

Identify Your Target Audience
The first thing you need to do is develop a buyer persona. Your message won’t be effective unless is designed for specific buyers. Having a buyer persona is essential for effective social media marketing. These 3 pieces of information offer insight into identifying your audience:

Establish pain points: What question does your product or service answer? Does your product make your buyer’s life easier?
Review satisfied customers: Customers that have been pleased by a business’s product are main points when creating a buyer persona. Study their demographics, industries, and their goals to understand who you should be considered as part of your target group.
Analyse customer support: Get in touch with people who are in direct contact with customers. What are the questions they hear every day?

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3 Small Business Marketing Plan Examples

3 Small Business Marketing Plan Examples

Having trouble writing your marketing plan? You don’t know where to start because you’ve never done this before.

We got you.

We’ve selected the best marketing plans to help you write your own small business marketing plan that is rooted in details and produces accurate results.

What is a Business Marketing Plan?

Marketing plan for small business is a strategic guide that businesses use to set, execute, and track their marketing strategies over a specific period of time. Business marketing plans can include marketing strategies for different teams across your company, however, the important thing is that all of them work toward the same goals.

How to Write a Marketing Plan?

Writing a small business marketing plan requires including your business’s mission, KPIs for the mission, buyer personas, content strategies, your plan’s omissions, marketing budget, competition, and your responsibilities.

Stating your mission is one of the most important parts. You need to be specific but not too much. Remember, you will have plenty of space in the plan to explain how you will acquire new customers and achieve your mission.

Next, you need to determine your KPIs or Key Performance Indicators. KPIs are individual metrics that measure the elements of your marketing campaign and can help you establish short and long-term goals within your mission.

Each buyer persona should be a reflection of your customers. It is important that business leaders agree on what your buyer persona is.

Your content strategy should include types of content you will create, how much content you will create, the goals you will use to track each type, The channels on which you will share the content, and paid ads that will take place on the channels.

The marketing plan explains what your team is going to focus on. If there are other aspects that aren’t serving in this plan, include them in your plan’s omissions section.

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5 effective ways of marketing a product online

5 effective ways of marketing a product online

You have a new product that is ready to meet the customers, but something is holding you back. You are not sure which creative ways of marketing a product are going to be effective enough. More importantly, you concerned that better marketing strategies are beyond your budget. You are worried that if you can’t generate enough buzz for your product, it will fail before it has a chance.

You are right to be worried, but don’t let that stop you from putting your new product out there. It is possible to effectively promote your product without breaking the bank.

In this post, you will learn low-cost and effective ways of marketing a product launch online.

Start a Blog

An online blog can be a vital resource for your product launch. It is an inexpensive way to educate your followers. You can provide details about the new product, why people need it, and what it can do. It is also an effective strategy for creating attention around your product launch.

Make sure to update your blog regularly with details about the product. You can share photos and information during the product’s development and allow people to know what stage you have reached. Don’t forget to share your blog posts with your social media followers, your mailing list, and key influencers in your industry.

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10 Different Ways of Marketing a Product

10 Different Ways of Marketing a Product

Creating a new product for your store is challenging enough but if you want to promote your new creation and increase sales, you will need a better plan.

As an entrepreneur, you are doing everything, working with customers, creating products, building your online store, marketing, social following, and much more. This can be daunting and incredibly rewarding at the same time.

So, how can one effectively promote a product these days? Here are ten different ways of marketing a product.

#1:Share Your Product Socially

Whether your customers hand out on Facebook, Instagram, Twitter or Pinterest, share posts about your product with customized content for each platform. Make your promotions as visual as possible so your fans get a quick sense of what they are purchasing.

Successful Businesses Share Insider Marketing Tips for Social Media

#2: Run a Social Contest

If you want to promote your product on social media, consider running a social media contest to attract attention and spread awareness among your audience.

One great example is Encircled, women’s travel clothing company which ran a road trip contest to promote their leggings. To enter the contest, you could subscribe to their newsletter, follow them on social media or comment on their blog post. Each activity resulted in four winners. These ecommerce promotions are great because they involve customers describing the product in their own words.

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5 simple marketing tips for social media

5 simple marketing tips for social media

Getting started with social media marketing can feel overwhelming for start-ups and small businesses. You don’t have to have millions of followers or a slick campaign to make effective use of these friendly tools.

Social media is one of the best ways to connect with your people. If you don’t have a presence on Facebook, Instagram, Twitter or other networks, you are missing out customers that are ready to connect with you.

Using social media doesn’t have to be time-consuming, expensive or complicated. Using these simple marketing tips of social media, small businesses and start-ups can reach new customers, build awareness, and boost sales.

#1: Have a Plan

Every good strategy starts with a plan. Social media marketing is no different.

Without a plan, you don’t know what you are trying to accomplish with your blog posts and no way to measure your efforts. Taking the time to create a plan right up front will make sure your social efforts support your goals.

When creating your social media marketing plan, you need to set social media goals and objectives, research the competition, Conduct a social media audit, find inspiration, and create a social media calendar.

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