Getting started with social media marketing can feel overwhelming for start-ups and small businesses. You don’t have to have millions of followers or a slick campaign to make effective use of these friendly tools.
Social media is one of the best ways to connect with your people. If you don’t have a presence on Facebook, Instagram, Twitter or other networks, you are missing out customers that are ready to connect with you.
Using social media doesn’t have to be time-consuming, expensive or complicated. Using these simple marketing tips of social media, small businesses and start-ups can reach new customers, build awareness, and boost sales.
#1: Have a Plan
Every good strategy starts with a plan. Social media marketing is no different.
Without a plan, you don’t know what you are trying to accomplish with your blog posts and no way to measure your efforts. Taking the time to create a plan right up front will make sure your social efforts support your goals.
When creating your social media marketing plan, you need to set social media goals and objectives, research the competition, Conduct a social media audit, find inspiration, and create a social media calendar.