Having trouble writing your marketing plan? You don’t know where to start because you’ve never done this before.
We got you.
We’ve selected the best marketing plans to help you write your own small business marketing plan that is rooted in details and produces accurate results.
What is a Business Marketing Plan?
Marketing plan for small business is a strategic guide that businesses use to set, execute, and track their marketing strategies over a specific period of time. Business marketing plans can include marketing strategies for different teams across your company, however, the important thing is that all of them work toward the same goals.
How to Write a Marketing Plan?
Writing a small business marketing plan requires including your business’s mission, KPIs for the mission, buyer personas, content strategies, your plan’s omissions, marketing budget, competition, and your responsibilities.
Stating your mission is one of the most important parts. You need to be specific but not too much. Remember, you will have plenty of space in the plan to explain how you will acquire new customers and achieve your mission.
Next, you need to determine your KPIs or Key Performance Indicators. KPIs are individual metrics that measure the elements of your marketing campaign and can help you establish short and long-term goals within your mission.
Each buyer persona should be a reflection of your customers. It is important that business leaders agree on what your buyer persona is.
Your content strategy should include types of content you will create, how much content you will create, the goals you will use to track each type, The channels on which you will share the content, and paid ads that will take place on the channels.
The marketing plan explains what your team is going to focus on. If there are other aspects that aren’t serving in this plan, include them in your plan’s omissions section.