We must immediately say to any family lawyers who think that they have to build a website themselves, do not panic. What we mean by the title is that, if you have decided that you want a new website designed and created, then you will play a role in that process, however, the technical aspects of it you will leave to the web design agency you hire to create the website.
What plays an essential role in the building of your website, is setting out what its objectives are, and determining several aspects of how the website is going to achieve those objectives by identifying who you are building it for. You must be clear that you are not building the website for your law practice, those who work there, or yourself, but rather for the visitors who come to that website, aka your prospective clients.
This is a mistake numerous business owners make when they decide they want a new website built, as they have it created to suit them, not realising that it matters little what the owner of a business thinks about a website. Instead, it is the prospective customers and clients of that business whose opinions matter most, and that is the same for your family law practice’s website, and why there are five key questions you must answer before it is built.