Creating a new product for your store is challenging enough but if you want to promote your new creation and increase sales, you will need a better plan.
As an entrepreneur, you are doing everything, working with customers, creating products, building your online store, marketing, social following, and much more. This can be daunting and incredibly rewarding at the same time.
So, how can one effectively promote a product these days? Here are ten different ways of marketing a product.
#1:Share Your Product Socially
Whether your customers hand out on Facebook, Instagram, Twitter or Pinterest, share posts about your product with customized content for each platform. Make your promotions as visual as possible so your fans get a quick sense of what they are purchasing.
#2: Run a Social Contest
If you want to promote your product on social media, consider running a social media contest to attract attention and spread awareness among your audience.
One great example is Encircled, women’s travel clothing company which ran a road trip contest to promote their leggings. To enter the contest, you could subscribe to their newsletter, follow them on social media or comment on their blog post. Each activity resulted in four winners. These ecommerce promotions are great because they involve customers describing the product in their own words.
#3: Create a Recommendation System
We can all agree that Word of Mouth is an incredibly effective way to get your products out there. Online buyers and social media users talk to their friends about the products they bought and recommend. Why not give them a little push to get the wheels turning?
One of the best ways of marketing a product is by creating a system for recommendations.
Let’s face it – everyone likes getting free products or discount coupons. All you need to do is offer a free shipping, free product or a coupon in exchange for recommending your product.
#4: Send an Email to Your List
Email marketing is one of the most effective ways of marketing a product online. Did you know that email marketing converts at a higher rate than social media?
On social media, you are competing for attention and there are a lot of distractions. Direct messages, personal posts, other brands, all trying to catch the eye of the people you are attempting to reach.
Sending an email is a more simplified way to reach your potential customers, especially those who have already shown interest in your product.
Your email list is full of people who have already invested in your brand. If you aren’t already, start using content to engage them. When your customers receive valuable content from you, an email about your newest offering is more likely to be effective and hopefully result in sales.
#5: Optimize Your Website Speed
A simple and yet so effective trick. You need to make sure your website loads fast, at the speed of light. There is nothing worse than a website that takes minutes to load. A quick website improves brand perception and user experience at the same time.
There are a few things you can do to optimize your website speed. You can always consult with an expert but in the meantime, you can make sure all of your images are of a high-quality so you can see them clearly on a desktop computer, tablet or smartphone.
#6: Take Care of Your Customer Service
Over the last few years, customers have gotten used to getting answers from businesses they have reached out 24/7 so make sure you are always here for them, to help and offer your professional customer service.
Customer service is one of the areas in which employee selection is crucial. Your employees are your company’s ambassadors and they should be empathetic, patient, and resolutive to offer your customers the experience they expect to get.
#7: Get Your SEO on Point
If you want to increase the organic visibility, you need to get your SEO (Search Engine Optimization) on point. Having a well-positioned site gives you traffic to communicate your new product towards and makes things so much easier than having to start from the very beginning.
In order for your search engine optimization to work, you need to give your visitors (and potential buyers) information that will be useful to them. Focus on optimizing keywords, meta descriptions, and the first paragraphs of text.
#8: Prepare Your FAQ Before Promoting Your Product
When you launch a product into the market, people have questions about how it works, what the product can do for them, etc. The more innovative it is, the more you will have to describe it.
We recommend you to get as much as possible done ahead of time by creating a FAQs section. You can create an easy-to-find page and encourage visitors to check it before reaching out to you.
#9: Write a Press Release
Marketing online is very important these days, but what about going local? Do you think is suitable for your new product? News agencies are looking for relevant information to share and your new product or service could attract attention.
You can write a press release and share it with the local newspapers to get some local attention.
#10: Take it Live on Facebook
Live video is one of the most innovative ways of marketing a product in 2019. If you are ready to try something different, give Facebook Like a try. All you need is a Facebook business page. Take to video and talk to your friends and followers about your new product.
Consider showing behind-the-scenes, making a series or store announcements all throughout your launch. If you haven’t tried live video yet, this might be a perfect time to give it a shot.