In the last few years, digitization has been gaining momentum. With e-mails, writing letters are becoming irrelevant. Social media is replacing text messages. Also, automation is replacing manual operations. As the changes take place, the business arena is not left out. E-commerce is taking shape each dawn. More entrepreneurs are launching online stores. Customers are also adapting to online shopping. In a word, virtual space is becoming the main customer-seller interaction point.
For you to become a successful entrepreneur in this era, you do not have an alternative than establishing an online store. An e-commerce website builder is the highway or building block to joining sellers in the virtual world. With the demand for virtualization surging each day, more developers have come up with builders promising heaven to new entrants. However, before subscribing to any builder, here are facts you need to know about them:
No builder is 100%
Regardless of the features and tools availed in an e-commerce website builder, no builder is 100%. Each of the top rankings has their benefits and shortcomings. Also, each of the builders has its limitations that have some impact on what you can do about them. For instance, if you are a code pro, open sources are a good option for you. They offer you an opportunity to customize your templates and other features through tweaking the availed codes. However, if you lack these skills and cannot hire an expert, you do not have an option rather than going for the hosted builders.
Unlike the open source, the hosted do not require you to be a code guru. They come with ready-coded features, and your work is to drag and drop. Nevertheless, you can only use the availed templates and features which denies you an opportunity to create a unique website.
For your website to go live, you need a host
Apart from building a supersonic website, for it to go live, you must find a reliable hosting provider. With the hosted option such as Shopify and Wix, you pay for the web building package. The two offer a one-stop solution. You can use features to build your website and go online without finding a host as your site is already hosted. However, for the open source e-commerce website builders such as Magento, you need to find a host before setting off your web building project. Hence, regardless of the option you take, one thing remains unchanged: you must pay for the hosting services.
For you to succeed online branding and marketing are a must
Well, in the recent days ‘SEO-optimized’ has become a marketing gig for website builders. Every builder introduced to the market will claim to be SEO-optimized. So, when you build your site with them, it will rank high in the search results. While search engine optimized builders play some role in helping you rank, there is no assurance that you will achieve the goal without marketing your site.
Also, the builder is not the determiner of your search engine position. To rank better, you must put extra efforts in writing high-quality content, building links, uploading images and videos, and branding your site. So, regardless of the e-commerce website builder, you will use, marketing is not an option.
Having a stunning e-commerce website is the beginning of achieving success online. For you to accomplish this, you must have the right hosting provider, use the right e-commerce website builder, and optimize your site for the search engines. However, you need to be aware of these facts: the hosting fee is universal, marketing is a requirement, and no builder is 100%.