Brand Netizen – Brand Netizen

How To Create Social Media Ads That Actually Convert

October 15, 2024July 3, 2024 by Brand Netizen

Alright, social media mavens and digital dynamos, buckle up! We’re about to embark on a whirlwind tour of creating social media ads that don’t just look pretty but convert. You know, like turning those likes and shares into cold, hard cash. Or warm, soft cash. Whatever floats your monetary boat.

First, let me tell you a little story. Picture this: It’s 2015, and I’m working with a client who sells… wait for it… artisanal, small-batch, organic cat food. (Yes, that’s a thing. No, I don’t know why.) We crafted what we thought was the perfect Facebook ad – beautiful images of sleek, healthy cats, witty copy about nine lives and gourmet tastes. We were so proud. We hit publish and waited for the orders to roll in.

Crickets. Tumbleweeds. The sound of one hand clapping.

Turns out, we’d created an ad that was great at getting likes and comments (mostly people tagging their cat-loving friends), but terrible at actually selling cat food. It was like throwing a party where everyone shows up, has a great time, and then leaves without buying anything from your totally not-suspicious garage sale.

So, how do you create social media ads that don’t just get attention, but actually convert? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive in!

1. Know Your Audience (No, Really Know Them)

First things first, you need to know your audience better than they know themselves. It’s like being a mind reader, but instead of guessing card numbers, you’re figuring out what makes people click “Buy Now.”

Start by creating detailed buyer personas. These are like imaginary friends, but instead of helping you blame mysterious messes on them, they help you understand your target audience.

Why Your Business Could Benefit From Fire Sprinklers

October 9, 2024June 13, 2024 by Brand Netizen

When you start thinking of ways to protect your business, your first thought might be business insurance. While it’s essential to have business insurance, it’s worth considering whether fire services equipment like fire sprinklers could also be a valuable measure for your establishment.

Fire sprinklers are a cost-effective and highly efficient way to manage fires and reduce the risk of loss of life. If you haven’t yet considered fire sprinklers as a valid addition to your business, the following information from Integral Fire Protection may just change your mind.

Reduce the Risk of Lost Lives

Statistics provided by the US Fire Administration are very telling about the ability of fire sprinklers to reduce the risk of people dying in fires.

Their National Fire Incident Reporting System showed that the death rate out of 1,000 reported fires in the US was 87 percent lower in properties with sprinklers than in those without any form of automatic extinguishing system.

According to the same statistics, the civilian injury rate was also 27 percent lower, with the firefighter injury rate per 1,000 fires lower by 67 percent.

Workforce Trends in Australian Mining: Skills for the Future

October 9, 2024June 10, 2024 by Brand Netizen

G’day, career seekers and mining enthusiasts! Grab your hard hats and polish up your resumes, because we’re about to dive into the rapidly evolving world of mining jobs in Australia. It’s 2024, and the skills needed to succeed in the resources sector are changing faster than a kangaroo on a hot tin roof.

From the dusty pits of the Pilbara to the high-tech control rooms in Perth, the face of mining is transforming, and with it, the skills that are in hot demand. So, let’s strap on our steel-caps and explore the workforce trends that are shaping the future of Australian mining.

The Rise of the Tech-Savvy Miner

Let’s kick things off with a trend that’s turning traditional mining roles on their head – the increasing demand for tech skills across all levels of the industry. These days, you’re more likely to see miners tapping on tablets than swinging pickaxes.

I visited an underground gold mine in Kalgoorlie where even the most grizzled old-timers were getting to grips with technology that would make a Silicon Valley start-up jealous. The site manager, Bluey, was grinning like a Cheshire cat as he showed me around.

“See that fella over there?” he said, pointing to a young bloke who looked more like a computer geek than a miner. “He used to be a coder in Melbourne. Now he’s programming our autonomous drilling systems. It’s like we’re mining data as much as we’re mining gold!”

But it’s not just about bringing in tech experts. Mining companies are upskilling their existing workforce to handle new technologies. I had a yarn with Emma, a former haul truck driver who’s now operating a fleet of autonomous vehicles from a control room.

“It was a bit daunting at first,” she admitted, chuckling. “I went from driving one truck to managing a whole fleet of robots. But you know what? It’s a lot easier on the back, and I reckon I’m using my brain more than ever. It’s like I’ve gone from being a truckie to an air traffic controller!”

The trend towards tech skills isn’t just changing individual roles – it’s reshaping entire career paths in the industry. I spoke with Tom, the HR manager at a major mining company, who explained their new approach to recruitment.

“We’re not just looking for mining engineers anymore,” he said. “We need data scientists, AI specialists, robotics experts. Heck, we even hired a team of gamers to help design our new virtual reality training programs. It’s like we’re building a team for a sci-fi movie, except the movie is real life!”

Content Marketing 101: Crafting Valuable Content That Converts

March 3, 2025May 22, 2024 by Brand Netizen

If you’re reading this, you’re either a business owner who wants to drive organic traffic to their website, or you’re a marketing buff. Ready to get into the world of valuable content that actually converts?

Let’s start with a short case study of one of SLINKY Digital’s clients.

Let’s call him Alex.

Alex had a background in coding and had founded a small tech startup. He struggled with marketing and pushed back on our idea that he should start writing informative content about his expertise.

A year later, his blog was driving 60% of the company’s leads.

How’d he do it? Let’s start from the beginning.

Effective Marketing Strategies for Funeral Homes

October 9, 2024May 3, 2024 by Brand Netizen

Navigating the unique challenges and strategies in marketing funeral services, including digital versus traditional methods.

Marketing funeral services requires a delicate balance between sensitivity and strategic outreach. Unlike most businesses, funeral homes face the unique challenge of addressing a service that people naturally prefer not to think about until necessary.

However, funeral homes can reach families effectively and compassionately with thoughtful marketing strategies that respect the emotional nature of the business while leveraging both digital and traditional media.

Understanding the Market Dynamics

The Target Audience: The first step in any effective marketing strategy is understanding who your audience is. For funeral homes, the target market isn’t just the elderly but also includes middle-aged adults planning for their elderly parents or themselves as part of pre-planning efforts. Understanding this audience’s mindset—who are typically in a state of grief or pre-emptive planning—is crucial.

The Messaging: Your marketing campaigns’ tone and message should be compassionate and respectful. They should create content that provides value, whether it’s educational information about funeral planning or supportive resources that assist in the grieving process.

How Should a Landscape Designer Market Their Services?

October 15, 2024April 15, 2024 by Brand Netizen

Look, as a landscape architect, you pour your heart and soul into every project. Transforming blank canvases into living, breathing masterpieces that dazzle the eyes and soothe the soul. It’s what you live for!

But here’s the cold hard truth – unless you get those marketing muscles flexing, no one’s going to see your brilliant work. And in this digital age of short attention spans, you’ve got to get scrappy to stand out from the crowd.

So let me break it down for you with some real-world tips straight from my own landscape marketing trenches.

Optimize for Yo’ Neighborhood

While we’re on the digital grind, let’s talk local SEO. As landscape designers, we’ve got mad advantages working locally. We know every quirky microclimate and Homeowner’s Association rule like the back of our green thumbs.

That’s why it’s critical to optimize your whole online presence for localized keywords and location-specific content. This helps you stake your claim at the top of those coveted “near me” search results.

I can’t stress enough how much of a game-changer this was for my landscape biz. Like that time a couple in my city landed on my Google My Business listing after searching “backyard redesign Sydney”. They booked me right away because my complete profile and stellar reviews put them at ease.

Score one for the home team!

Pros And Cons For Web Designers When Doing Business As A Sole Trader

October 9, 2024February 24, 2024 by Brand Netizen

When web designers take their knowledge and skills and use them to start a business such as a web design agency, there are numerous legal obligations to be met and decisions to be made. One of the first and most important is what legal business structure their web design agency is to have. There are three main options, which are sole trader, partnership, and company.

Unless they are starting the business with another person, a partnership will not apply, and for many web designers setting up a company is often not necessary at this stage. That leaves us with sole trader, or sole proprietor, as some call it. Being a sole trader is a hugely popular way for web designers to establish a business, but, as with anything business-related, it does have rules, pros, and cons, so let us look at them in some detail.

What Being A Sole Trader Means

First, being a sole trader is a perfectly legitimate way to operate a business, and is the choice of millions of business owners. In effect, it is you, the individual, which takes on the responsibilities and obligations of your business. As the business is yours, you have complete control and are not answerable to directors or shareholders when making decisions concerning the business.

3 Actions That Will Ensure Your Keyword Selection Process Boosts Your SEO

October 9, 2024January 25, 2024 by Brand Netizen

For as long as Google and the other search engines have existed, the basis for how they produce results for each search is keywords. Whether a single word, two words or a complete phrase, we will refer to them all as ‘keywords”. These keywords are used to marry up the search being made by the person entering it and the website pages throughout the internet that Google deems to be the most relevant for them.

What this has resulted in is a huge effort by website owners, SEO experts and online marketing agencies to ensure that every website page is optimised for specific keywords so that when a search is entered, Google is aware that this page should be considered as relevant.

The process by which this is achieved has many elements to it, and unless each one is followed the chances of Google’s algorithm calculating that a page should be ranked on page 1 is extremely small. So, the question that follows is what can you do to make your keyword selection the best it can be? Well, here are three actions that form the basis for that being achieved.

Research Keywords Effectively

Above any other action, you can take, researching for keywords effectively will produce the best results. The irony of those who fail to do this is that all the information they need is available to them. Apart from Google’s keyword planner tool, numerous other keyword research tools can help you identify which keywords are the ones you should be optimising for.

This research will help you avoid those that will simply be too difficult to compete for or get next to no traffic whilst at the same time identifying keywords that are less competitive, but which attract a reasonable level of search volume and traffic. If you are unsure where to start, you can employ a local SEO agency that will have keyword research as one of its primary services.

3 Key Questions Start-Up Business Owners Should Ask Their Commercial Lawyer

October 9, 2024September 13, 2023 by Brand Netizen

Starting a new business can be an exciting time. Still, it can also be fraught with doubts, trepidation, and undoubtedly questions concerning the legal implications of starting a business, so anyone considering doing so should approach commercial lawyers for advice.

Even if you are starting small and, to begin with, will be operating on your own, it will do you no harm to speak to a commercial lawyer who will be more than happy to give you sound commercial legal advice, which can mean you get started correctly and with peace of mind.

For those who may be starting in a more significant way, then having a commercial lawyer available to advise you will almost certainly be essential to prevent you from starting your business only to find that you have transgressed one or more commercial laws that can prove to be a considerable setback so early on.

We mentioned above that there will be questions that you might wish to ask a commercial lawyer about starting a business, and like many other new entrepreneurs, you may be unsure what to ask. As such, here are three key questions commonly asked concerning starting a business, along with the answers we hope are helpful. However, before deciding on any of these, please get advice from your commercial lawyers.

Understanding Career Guidance and Its Role in Your Path to Becoming a Brand Manager

October 15, 2024July 28, 2023 by Brand Netizen

Discover the transformative power of career guidance in your professional journey and discern if it fits you as you aspire to become a brand manager.

Career counselling is a supportive service designed to assist individuals embarking on, shifting, or progressing in their careers. It can encompass personalized consultations between guidance professional and an aspiring careerist and various assessments, tasks, and projects tailored to maximize an individual’s capabilities.

Career guides are akin to career coaches as both professions can aid you in plotting your career journey and defining your career objectives. These terms are often used synonymously, but specialists may distinguish themselves as one or the other and define their services nuancedly.

For instance, you might discover that career guides often possess degrees in psychology, counselling, or human development, while career coaches might have obtained coaching certifications or academic backgrounds in specific industries they are coaching for. Another distinction lies in the support provided, with guides focusing on career exploration and coaches assisting you with specific career-linked steps.

Expectations from Career Guidance

Regardless of whether you’re a student, a recent graduate, or in the middle of your professional journey contemplating a career switch, career guidance can assist you in making informed decisions about your career path.

5 Essential Questions Family Lawyers Must Answer Before Building Their Website

January 16, 2025March 8, 2023 by Brand Netizen

We must immediately say to any family lawyers who think that they have to build a website themselves, do not panic. What we mean by the title is that, if you have decided that you want a new website designed and created, then you will play a role in that process, however, the technical aspects of it you will leave to the web design agency you hire to create the website.

If you would like to gain an understanding about how to build a website, you could start by reading this guide over at Website Planet.

What plays an essential role in the building of your website, is setting out what its objectives are, and determining several aspects of how the website is going to achieve those objectives by identifying who you are building it for. You must be clear that you are not building the website for your law practice, those who work there, or yourself, but rather for the visitors who come to that website, aka your prospective clients.

This is a mistake numerous business owners make when they decide they want a new website built, as they have it created to suit them, not realising that it matters little what the owner of a business thinks about a website. Instead, it is the prospective customers and clients of that business whose opinions matter most, and that is the same for your family law practice’s website, and why there are five key questions you must answer before it is built.

Why Digital Brochures Are The Perfect Marketing Tool For Bridal Retailers

October 31, 2025January 11, 2023 by Brand Netizen

How many of you are bridal store owners that have a brochure which you make available to prospective clients and customers?

Another question. How many of you who answered “Yes” assumed we meant the physical printed brochures that are made using glossy paper? We are certain that almost all of you did.

We did not ask this to try and trick you, but rather to raise a point that traditional printed brochures are not the only type of brochure that bridal stores can use. Better still, the alternative type of brochures we are going to discuss is perfect for bridal stores for several reasons.

3 Ways To Outsource Your Digital Marketing

November 5, 2024November 3, 2022 by Brand Netizen

When embarking on a digital marketing campaign different business owners will view the project from a variety of perspectives. Some will love digital marketing and will relish carrying out all the necessary takes themselves. Others will dread the idea, have no clue how to start, and even if they did, will want no part in its implementation, meaning they will have to find a suitable digital agency to take on the task.

We are not here to state that either of these viewpoints is right or wrong. However, the fact that they exist means that many business owners need help with their digital marketing and that includes carrying out the planning and implementation of it. Invariably that will mean turning to outside sources.

Outsourcing can be done for a multitude of business tasks, and that includes digital marketing. There are also different ways in which it can be done, however, to keep matters as simple as possible we are going to explain just three options, each of which has its pros and cons, as you will discover.

Digital Marketing Consultant

Using a digital marketing consultant is where you hire someone for their expertise, knowledge, and experience to advise you on and create your digital marketing campaign, however, it is you who have the role of implementing that campaign.

5 Digital Marketing Channels That Enable Ambitious Divorce Lawyers To Expand Their Legal Practice

October 9, 2024September 14, 2022 by Brand Netizen

We believe that most divorce lawyers are ambitious, not just in terms of wanting to successfully represent their clients, but more specifically, that they wish to expand their law firm. That expansion could take the form of taking on more clients by employing more divorce lawyers or on a greater scale, being able to open additional offices in other towns and cities.

Whatever the level of ambition any divorce lawyer reading this might have, surely you at least want to have the means to attract new clients. For those whose ambition is at the other end of the scale in wanting multiple offices across the country, and those whose ambitions lie between those two extremes, there is one thing that you all have in common, and that is you must market your services.

With us being in the age of the internet, the primary marketing outlet is online, and it offers a multitude of ways in which divorce lawyers can promote themselves. However, rather than bamboozle you with dozens of different marketing tactics, we are going to make it much simpler and, instead, focus on five of the most effective digital marketing channels, all of which are 100% proven to work for divorce lawyers.

How To Strategically Position Yourself As The Top Local Landscaping Expert

October 9, 2024June 15, 2022 by Brand Netizen

When discussing how landscapers can enhance their brand and make their local target audience more aware that they exist, one of the goals we suggest a landscaping business should aim for is to make itself the first that local people think of. Wherever you live, you will know lawyers, car mechanics, restaurants, or wedding planners that always get mentioned, which applies to landscapers, too.

That should be something you aim for so that whenever landscaping is discussed amongst your community, your business is mentioned first. However, you may take that a stage further, which is to position yourself as the local go-to landscaping expert.

Imagine not only the kudos but also the many business advantages if you are regarded by those who live locally as the person who is to landscaping what Cesar Milan is to dog behaviour and Warren Buffet is to investing. Granted, you might not achieve the worldwide audience of those two gentlemen (for now!), but think of the benefits to your landscaping business if you are considered of as the local landscaping guru.

All sounds great, but no doubt you are wondering how you could rise to become known as a local landscaping expert. Well, wonder no more, as here are some ways from the landscaping experts at Martin Cuthbert to help you achieve this.

7 Essential Services That Professional Web Design Agencies Should Offer You

October 15, 2024January 19, 2022 by Brand Netizen

9 elements for small business marketing plan

When you are looking for a new website to be created or an existing website to be redesigned if you want it done professionally, then the obvious option is to employ a web design agency. With their experience and the number of professional experts they have working for them, plus the resources that will be at their disposal, your finished website should be of premium quality.

What often confuses business owners when looking for a web design agency is the array of different services that each of them offers. These may be provided as part of the design package or as additional services which complement web design. To try to allay some of the confusion we are going to highlight seven core services that we believe a professional web design should offer.

Some of these seven might not all be essential for every business’s needs, but for the vast majority, they can be assured that a web design agency offering all of these services will be at a higher level than those that do not offer them all.

Website Design Options: With this, we are talking about a web design agency not being a one-trick pony. In other words, not every business needs an eCommerce website but sadly, that is all some agencies offer. The best web design agencies have such an array of expertise that they can offer businesses a wide choice of custom web designs across a variety of website types.

SEO: Assuming you want your website to rank high on Google, it will need SEO. Top web design agencies will offer SEO services and the huge benefit you have there is that in creating your website, they will already have included many of the optimisations required for Google.

10 Digital Marketing Terms Every Business Owner Should Know

April 25, 2023September 10, 2021 by Brand Netizen

In any business niche, profession, hobby, sport, or pastime there will be terminology, terms, and jargon used which, for the most part, is known only to those who participate within them. That applies as much to digital marketing as it does to anything.

For example, ask a digital marketer what a Panenka penalty kick is, and they will shake their head. Ask a football player what A/B testing means, and you will see an equally puzzled look. Incidentally, a Panenka penalty kick is named after Antonin Panenka, the first player to score a penalty by chipping the ball into the middle of the goal as the goalkeeper dived to the side. Great if it works, hugely embarrassing if the goalkeeper does not move and takes an easy catch.

So, now that we have established that these niche-specific terms exist, here are 10 of them relating to digital marketing that the experts at Slinky Digital put together for us, and anyone who wishes to create a digital marketing campaign for their business should be aware of.

A/B Testing: Just in case anyone reading does not know what A/B testing is, it is setting up two variables and testing them at the same time to see which performs better. Examples are email subject lines, sales page headlines, calls to action. The process can continue so that each A/B test is continually improving the results.

Click-Through Rate (CTR): Whether from an email, a Google/Facebook ad, or a sales page, the click-through rate is the percentage of people who clicked the link in them. For example, if 500 people were sent an email and 50 of them clicked on the link within, the CTR would be 10%.

7 Steps To Effective Online Competitor Analysis

April 25, 2023June 10, 2021 by Brand Netizen

Regardless of the size of the marketplace or the specific market sector, your business operates in, you likely have competition. Whether that competition is fierce, or whether you compete on friendly terms, the success of your business very much relies upon how much of the market share your business can win.

Increasing that market share can be done in many ways such as creating new products, providing great customer service, and offering great value for money. Highly effective marketing, especially online in this internet age, is another great way to beat your competition. However, all of these efforts will be tempered if you lack a crucial piece of the jigsaw and that is having knowledge about your competitors.

If we take sport for example when a team or individual knows a great deal about the person or team they are opposing they can use that knowledge to focus on their strengths and take advantage of their opponent’s weakness. That same pimple exists in business. To be able to take advantage of this, you must first learn about your competition using competitor analysis. Read on and we will highlight 7 steps to doing this most effectively.

Decide And Describe Who Your Competitors Are: Do you know who your real competition is? It is amazing to see so many business owners carry out this step and find competitors they did not they had, and discover companies they thought were competitors, were targeting a different audience completely. Take time over this and ensure that the businesses which you are going to analyse further are those targeting the same audience as you.

3 Facts about eCommerce Website Builders That No Expert Is Telling You About

April 25, 2023February 8, 2021 by Brand Netizen

In the last few years, digitization has been gaining momentum. With e-mails, writing letters are becoming irrelevant. Social media is replacing text messages. Also, automation is replacing manual operations. As the changes take place, the business arena is not left out. E-commerce is taking shape each dawn. More entrepreneurs are launching online stores. Customers are also adapting to online shopping. In a word, virtual space is becoming the main customer-seller interaction point.

For you to become a successful entrepreneur in this era, you do not have an alternative than establishing an online store. An e-commerce website builder is the highway or building block to joining sellers in the virtual world. With the demand for virtualization surging each day, more developers have come up with builders promising heaven to new entrants. However, before subscribing to any builder, here are facts you need to know about them:

No builder is 100%
Regardless of the features and tools availed in an e-commerce website builder, no builder is 100%. Each of the top rankings has their benefits and shortcomings. Also, each of the builders has its limitations that have some impact on what you can do about them. For instance, if you are a code pro, open sources are a good option for you. They offer you an opportunity to customize your templates and other features through tweaking the availed codes. However, if you lack these skills and cannot hire an expert, you do not have an option rather than going for the hosted builders.