If you are running an e-commerce business and you know that you have an excellent product – whether it is an information product, eBook or physical good resale – but you lack sales or subscription conversions, the problem may be your website. Many internet entrepreneurs struggle with website efficiency and user experience effectiveness, and unfortunately website failure could be their sinking ship. Hopefully, I can help fix that and provide ideas to increase click-through rates and sales conversions on your website.
The first step to solving a problem is admitting that there is one. After identifying the most common ways website designs cause sale problems, we will be able to solve those problems with some simple solutions. Always remember, on the internet, simplicity is king.
5 Most Common Problems with Website Sale Conversions
Too Many Steps to Convert – People want three things from the internet world – pretty, convenient, and safe (or the perception of safety). Satisfying these three steps will increase your sales exponentially, I guarantee it. Price is the fourth and is always important, but people would pay more for quality on the internet than low prices with shake interfaces and bad user experiences.
Simple, Colorful Interface – Standing out is important, but don’t be too loud. (I’ll tell you what that means later).
Captivate, Retain, and Remind – Attention span capacity of consumers continues to decline. Don’t lose potential sales by forgetting about customers.
Offer Every Option & Secure Storage – Amazon.com does not require a customer to enter financial information before every sale because this takes time and lowers the desire to buy. Always be closing!
Link Yourself to Social Media – Make your site organic and provide a community that links to your website personality and design. Provide a centralized brand with your proper message displayed all the time.