You have a new product that is ready to meet the customers, but something is holding you back. You are not sure which creative ways of marketing a product are going to be effective enough. More importantly, you concerned that better marketing strategies are beyond your budget. You are worried that if you can’t generate enough buzz for your product, it will fail before it has a chance.
You are right to be worried, but don’t let that stop you from putting your new product out there. It is possible to effectively promote your product without breaking the bank.
In this post, you will learn low-cost and effective ways of marketing a product launch online.
Start a Blog
An online blog can be a vital resource for your product launch. It is an inexpensive way to educate your followers. You can provide details about the new product, why people need it, and what it can do. It is also an effective strategy for creating attention around your product launch.
Make sure to update your blog regularly with details about the product. You can share photos and information during the product’s development and allow people to know what stage you have reached. Don’t forget to share your blog posts with your social media followers, your mailing list, and key influencers in your industry.
Get Influencers to Review Your New Product
Before someone decides to purchase your new product, they all want some sort of guarantee that it is really as great as you say it is. They are probably not going to believe you completely which means there is only one way you can gain trust.
What potential customers do when they are thinking about purchasing a new product. They research online to find out what other people have to say about it. As a matter of fact, up to 90% of customers reach reviews online. Around 60% of them base their decisions on recommendations from people they know, such as friends, family, colleagues, etc.
You don’t have enough resources to reach out to the families and friends of your target audience to ask them to review your product. But you can partner with some of the popular influencers your customers already follow and ask them to review your new product.
It is important to work with influencers who have a powerful impact on your audience.
Use Crowdfunding Platforms
One of the most innovative ways of marketing a product online is taking advantage of crowdfunding platforms. A well-planned crowdfunding campaign can be a great way to generate buzz for your new product. The campaign can help you build a network of people who aren’t only interested in your new product, bit its development, features, and uses, as well. They can make perfect brand advocates and promoters and will help advertise your product to their friends without even having to ask.
In case you are offering rewards to people who fund your project, ensure they are useful and appealing to your backers. One of the most successful campaigns was for Pebble Time smartwatch. They raised more than $20 million from around 78.000 backers on Kickstarter. The campaign featured images, videos, and infographic. Backers received watches in the color of their choice.
Go With Social Media Countdowns
Social media is one of the most effective and inexpensive channels for promoting a product launch. They are the best platforms for providing your customers with fun teasers about your product launch. For example, you could provide your followers with exclusive previews of your product, sneak peeks or behind-the-scenes updates about the products made.
When it is just a week away, update your profile with numbers counting down to the day of the launch. These social media countdowns can help create a buzz for the launch and remind your followers of the official launch date.
Go Live on Instagram
Make the most of the Live feature on Instagram to engage your followers and get them excited for your new product. You could use the Live feature to showcase what is going on in your store, behind the scenes or share your upcoming launch event. Whatever the case or surprise may be, it should help you gather attention and stir the curiosity of your audience and market your product launch effectively.
For example, Dunkin’ Donuts engaged their followers for Valentine’s Day. they used the Live feature on Facebook to provide a live stream and show how they create their products.
No matter how good your new product is, it is not going to promote itself. Use all the tactics and platforms available to you. Using any combination of the inexpensive ways of marketing a product online above gets the maximum exposure without the need for a big marketing budget.