A successful and well-planned social media marketing strategy is exactly what you need for your business or brand to grow.
If well-planned, social media marketing can be a dynamic powerhouse that strengthens branding, drives sales, and creates quality leads. If it is not planned properly, it can be a big time-wasting project. The key is to know how to create and carry out the overall plan.
With some research and planning, businesses are more likely to reach the payoff that got them excited about marketing on social media in the first place.
We have prepared some great marketing tips for social media. Follow these tips to enhance your strategy and enjoy a bigger return on investment.
Identify Your Target Audience
The first thing you need to do is develop a buyer persona. Your message won’t be effective unless is designed for specific buyers. Having a buyer persona is essential for effective social media marketing. These 3 pieces of information offer insight into identifying your audience:
- Establish pain points: What question does your product or service answer? Does your product make your buyer’s life easier?
- Review satisfied customers: Customers that have been pleased by a business’s product are main points when creating a buyer persona. Study their demographics, industries, and their goals to understand who you should be considered as part of your target group.
- Analyze customer support: Get in touch with people who are in direct contact with customers. What are the questions they hear every day?
Know Your Goals
It is a good idea to set your goals before you start planning your social media strategy. Our recommendation is to use the SMART concept to create the foundation for social media marketing.
- Specific: Be as specific as possible when writing down your goals. Vague goals don’t help businesses create measures and results of success.
- Measurable: Know where you are standing and always track your progress.
- Attainable: Impossible goals are frustrating and demoralizing. Having high goals is super productive but make sure not to go overboard with expectations.
- Relevant: Is your goal built to suit the needs of your target audience?
- Timely: Stay on track by breaking your goals into mini-goals or mini-projects and give each one their own deadline.
Choose the Best Platforms
You can follow the best marketing tips for social media and have the best mentors in this area, but as long as you are using the wrong platform, you can’t expect success. It is essential to choose the best social media platforms to connect with your audience and promote your brand.
Facebook is a social media giant. Instagram is one of the most popular platforms. LinkedIn is great for businesses to have a professional online presence.
If you are selling directly to consumers, Facebook is your best option. If you are targeting millennials, Instagram, Snapchat or Pinterest might be your best bets. If you are running a B2B business and marketing to other companies, LinkedIn is your golden ticket.
Put your investigative hat on and see which platforms your competitors are using. Look at their followers, study their online presence. Seeing a competitor with lots of followers and excellent engagement should move that social media channel to the top of your lost.
Hire an Experienced Manager
To be a savvy and qualified social media manager takes great skills. One of the biggest mistakes businesses make is choosing a person who has the cheapest rate or lightest schedule with absolutely no regard for whether or not they are suitable for the job.
Behind successful social media marketing, there is always a strategic thinker. You should look at the possible candidates for the job and discuss your goals. The person needs to know how to choose content and engage with followers and future buyers in the best way possible.
An effective social media strategy is one that is nurtured constantly. Posting a few blog articles here and there won’t build a successful marketing strategy.
One of the most important tips for social media marketing success is to be consistent. When writing content, always keep the target audience in mind. New white papers, blogs, and webinar invitations are a great choice. Posting relevant information and articles written by others are some of the ways you can use to fill the social media calendar. Make sure to always post something attractive and sales-y.
Grow Your Audience
The more people see your message, the more results you can expect. Your social media manager needs to work on attracting more people and increasing followers across all social media platforms.
Make sure your happy customers follow your social media posts and activity. New content, product updates, and industry information are important to customers. If you do it well, the message could encourage them to purchase again.
Engage with Your People
For social media marketing to be effective, businesses need to find ways to boost engagement. Our tips for social media marketing strategy suggest that engaging with your audience is crucial if you want to step aside from the crowd and accomplish your goals.
Social media management is not a one-way street. You need to respond to new followers, address issues fast, answer questions, comment on posts, etc.
If there are followers you know are interested in specific information, tag them when you post something. Showing empathy helps drive the quality of your efforts on social media.
Depending on your goals business goals, don’t forget to include links in your posts. If there are no links, followers don’t know what you want them to do next. You can link to your website, blogs, or other CTA. Encouraging customers to take action is the key to building successful social media marketing.
Stay focused on these tips and your business will be sunned at the website traffic you will boost, the number of followers you will get, and the new leads you will enjoy.